Los Angeles (July 8, 2020) – Leading brand-licensing agency Global Icons is pleased to announce its exclusive worldwide representation agreement with Voit– the prolific supplier of sporting gear known for their genuine passion, innovation and manufacturing since 1922.
Voit’s brand legacy includes the original leather collegiate footballs, Olympic water polo balls, to James Bond’s diving equipment in “Thunderball”. Voit’s contributions have greatly influenced the sports world, from the Olympics to the balls used at recess and P.E at children’s schools.
Global Icons will tailor a licensing program that will leverage Voit’s innovative patents to strategic categories including apparel & accessories, electronics, footwear, food and beverage, fitness equipment, and travel gear . The program will continue to develop internationally, utilizing the brand’s strong presence in Latin America, specifically its partnerships with soccer leagues such as Liga MX. Beyond soccer, brand collaborations will be essential in leveraging brand recognition to a broader fanbase outside of sports.
Mike Gard, COO of Global Icons explains “Our past and present experience with sports related brands such as Bodybuilding.com, M-Sport, and Ironman have proven that licensing is a strategic marketing tool to leverage brand equities and increase revenue.
“Our objective is to promote Voit’s strong reputation in sports equipment with complementary experiences, products and services globally ”. says Bill McClinton, SVP of Licensing for Global Icons.
“We are excited to work with Global Icons to create new channels of growth, due to their extensive experience in sports and network of partners. We believe that their partnership will be key in diversifying Voit on and off the field”, says J.C. Elizondo, Director of US Business Development for Voit Corporation.
Through the establishment if the right brand extensions, the company succeeds in increasing brand awareness, customer royalty and revenue. Select clients include HostessÒ Brands, Fred Segal, Southern Comfort, Turtle WaxÒ, Automobili Lamborghini, and USPS among others. For more information regarding Global Icons, LLC, please visit www.globalicons.com.
ABOUT VOIT: Voit is a 100-year-old brand, originally from Los Angeles CA, with a rich history of innovation in the sporting goods industry. Today, the company is based out of Mexico City and has a strong presence and brand awareness a Latin America and the US Hispanic market thanks to our participation as the official match ball of the premier soccer leagues in these markets (including the Mexican Liga-MX).
As a global brand, VOIT has presence in more than 20 countries, with categories such as soccer, football, basketball, volleyball, tennis, swimming, among others. For more than 30 years, the company has lived the evolution of each of its categories; VOIT has improved in design, research, technology, development and quality. Since 1985, VOIT has been a Mexican company and became the official match-ball of the Mexican Soccer League, a title it holds to this day. It is also the proud partner of the premiere soccer leagues of Costa Rica, Honduras and Nicaragua, and sponsor of social causes such as Mexico without violence, against obesity, cancer awareness and education.
We are committed with truly passionate athletes, encouraging the strength and the performance on each and one of them. For more information on our regarding Voit and our legacy, please visit us at voit.com and voit.com.mx.