About us

Founded by Jeff Lotman in 1997, Global Icons is now the world’s largest independent full-service corporate brand licensing agency with offices in Los Angeles, Detroit, London and Hong Kong.

Our client portfolio includes some of the world’s top brands. We use our expertise to extend these brands into new product categories and territories.

What we do

Extend

Extend brands into new product categories.

Enhance

Increase awareness and enhance brand value.

License

Generate new business opportunities through strategic licensing.

Launch

Create and launch authentic products that ELEVATE YOUR BRAND.

Services

Licensing
Management

  • Strategic Planning
  • Brand Consulting
  • Program Assessment

Brand
Extension

  • Licensee Prospecting
  • Manufacturer / IP Acquisition
  • Sponsorship & Partnership
  • Thought Leadership
  • Retail Development
    Collaborations

Marketing
& Creative

  • Product Development
  • Asset Management
  • Sales & Marketing Materials

Legal &
Finance

  • Contract Negotiation
  • Trademark Registration
  • Royalty Reporting
  • Invoicing & Collections
  • Program Audits

Click here to read the book written by our CEO.

“Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing” by Jeff Lotman