The Postal Service’s new holiday TV ad began airing Nov. 1. The commercial, titled “Holiday Ready,” takes customers on a road trip showcasing postal employees in festive-named locations across the United States…
Anna Steiner12/9/22
USPS wins two licensing excellence awards
USPS won both categories for which it was nominated in the Licensing International Excellence Awards. The winners were announced last…
Read More
Guess Originals has launched a collaboration with a cultural icon, Betty Boop. The collection took inspiration from Betty Boop’s flapper look and the brand’s casual-wear aesthetic. The capsule features the animated character — who is…
Anna Steiner10/11/22
The new NFT collection will mark the character’s debut into the digital art world. Fleischer Studios, owners of the Betty Boop character, brand licensing agency Global Icons and XLABEL the Web3 brand…
Anna Steiner9/2/22
Continuing their slate of collaborative releases, heritage streetwear brand BAPE have joined forces with the United States Postal Service for a mini capsule consisting of both footwear and apparel. Having…
Anna Steiner8/25/22
The range includes the 1461 Quad shoe, Jadon boot and Clarissa II Quad sandal. Dr. Martens has given three of its classic silhouettes a Betty Boop-themed makeover. The 8-eye Jadon boot features…
Anna Steiner6/23/22
How Fred Segal’s signature West Coast style and licensing savvy is bringing brand and buyer together. Los Angeles isn’t just the heart of California, but a lifestyle, a culture and…
Anna Steiner1/24/22
Vans has a collaborative collection with USPS dropping soon. The Cali-based skatewear brand announced it has joined forces with the United States Postal Service on a special apparel and footwear…
Anna Steiner11/22/21