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Anna Steiner
By Anna Steiner In product launch

Citroën and Playmobil partner to create the Citroën 2CV Playmobil set

Citroën has partnered with Playmobil to turn the iconic Citroën 2CV into a Playmobil set, 75 years after the launch…
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product launch

Dr. Martens spotlights the mischievous and rebellious spirit of Betty Boop in new collab

The range includes the 1461 Quad shoe, Jadon boot and Clarissa II Quad sandal. Dr. Martens has given three of its classic silhouettes a Betty Boop-themed makeover. The 8-eye Jadon boot features…
Anna Steiner
Anna Steiner6/23/22
news

Fred Segal: California Dreamin’

How Fred Segal’s signature West Coast style and licensing savvy is bringing brand and buyer together. Los Angeles isn’t just the heart of California, but a lifestyle, a culture and…
Anna Steiner
Anna Steiner1/24/22
medianews

Vans and USPS Collaborate on a Footwear and Apparel Collection Inspired by Shipping Boxes

Vans has a collaborative collection with USPS dropping soon. The Cali-based skatewear brand announced it has joined forces with the United States Postal Service on a special apparel and footwear…
Anna Steiner
Anna Steiner11/22/21
medianews

USPS Mail Delivery Truck Truly Delivers

Here’s something to write home about: The new Kid Trax USPS Mail Truck! Kids can role-play as a mail carrier with the new ride-on from Pacific Cycle. The design looks just like a…
Anna Steiner
Anna Steiner8/6/21
medianews

Fred Segal Relaunches Camp Beverly Hills With Exclusive Capsule Collection

Fred Segal has partnered with Camp Beverly Hills to exclusively relaunch the label with a capsule collection and pop-up activation. Los Angeles retail destination Fred Segal is reviving ’80s sportswear label Camp Beverly…
Anna Steiner
Anna Steiner7/1/21
newspress release

Betty Boop Sashays into Global Icons

Fleischer Studios has announced it has signed leading brand licensing agency Global Icons as the new worldwide exclusive licensing agent for the Studios’ slate of classic characters including animated screen…
Anna Steiner
Anna Steiner1/13/21
medianews

Why Licensing Is Invisible Marketing with Jeff Lotman

“People take a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think…
Anna Steiner
Anna Steiner11/16/20
newspress release

Bodybuilding.com, Hostess Flex for Protein Powder Deal

License Global | Aug 03, 2020 New Remix Nutrition protein powders are designed to taste like Hostess Twinkies and Chocolate CupCakes. Bodybuilding.com has partnered with Hostess Brands to create two new…
Anna Steiner
Anna Steiner8/4/20
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