The launch of a limited-edition RGB x Betty Boop collection in partnership with retailer, Fred Segal, has been announced by Fleischer Studios, brand-licensing agency, Global Icons, and RGB designer, Antione Joyner. Fred Segal is offering the new designs in stores and online at Fredsegal.com. The collection includes T-shirts, sweatshirts, hoodies and sweatpants.
The collaboration debuts Fleischer Studios’ Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wider range of identity communities around the world by showcasing the character with a variety of partners creating designs that celebrate community, equity, unity and inclusion.
“For 92 years, Betty Boop has been loved by an incredible range of cultures around the world,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. “In launching this broad Betty of the People initiative, every item we offer will shine with the invitation to embrace acceptance,
respect, love and courage, not to mention sheer fun. We’re delighted to launch the program through this new collaboration with Fred Segal and Antione Joyner, a visionary in the world of style and streetwear.”
The inspiration for the BOOP Produced by: RGB collection came when creator, Antione Joyner, learned of the new Betty of the People Initiative. As a Black designer, Joyner wanted this collection to showcase the spectrum of shades people of color represent.
“I’m excited to be designing with such a bold, legendary character that has long been a symbol of empowerment, confidence and self-expression,” says Joyner. “From Betty Boop’s original artistic style inspired by the essence and sounds of so many Jazz Age stars to her current day stance as a figure of love, inspiration and inclusion, I created this collection with the idea that it can be worn anywhere by anyone, and that everyone would be able to see the iconic character in themselves.”