“People take a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has an iconic career both as a brand strategist at his firm Global Icons and as a retailer as the owner of Fred Segal. He’s also the author of the book Invisible Marketing.

Available now on Amazon: https://www.amazon.com/Invisible-Marketing-Connecting-Consumers-Licensing/dp/1544507240


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