Los Angeles, CA — Global Icons, one of the world’s leading brand licensing agencies, has been appointed to represent licensing opportunities for 3M’s iconic Post-it® Brand.
As America’s #1 sticky note* brand and the inventor of the category, Post-it® Brand has built strong brand awareness and broad distribution globally, making it a natural fit for innovative consumer products that support organization, productivity, creativity, and everyday life.
“We are excited to work with 3M and the Post-it® Brand,” said Jeff Lotman, CEO of Global Icons. “Post-it® Brand is one of the most recognizable brands in the world and offers tremendous opportunities for meaningful licensing extensions.”
“We see strong opportunities to extend the Post-it® Brand into new categories and bring its signature creativity and productivity benefits into more everyday moments,” said Karina Chavez, Business Group President for 3M Consumer Business. “Global Icons brings deep experience in strategic brand extensions, and we are excited to collaborate on unlocking new opportunities for the brand.”
About Global Icons LLC
For over 28 years, Global Icons has strengthened consumer loyalty and extended the value of top trademarks through strategic licensing partnerships and new product innovation. The agency’s portfolio includes Automobili Lamborghini, Betty Boop, Omaha Steaks, Hostess (The J.M. Smucker Company), Volkswagen, America250™, Michelin®, USPS®, and others. Learn more at www.globalicons.com.
About 3M
3M (NYSE: MMM) is focused on transforming industries around the world by applying science and creating innovative, customer-focused solutions. Our multi-disciplinary team is working to solve tough customer problems by leveraging diverse technology platforms, differentiated capabilities, global footprint, and operational excellence. Discover how 3M is shaping the future at 3M.com/news.
*Based on the 2025 U.S. market share data from NPD for the Sticky Notes category.
https://licensinginternational.org/news/global-icons-named-licensing-agency-for-3ms-post-it-brand
