Fleischer Studios has announced it has signed leading brand licensing agency Global Icons as the new worldwide exclusive licensing agent for the Studios\u2019 slate of classic characters including animated screen star Betty Boop. The move was official as of Jan. 1, 2021 and comes as Fleischer Studios looks to expand opportunities for its properties in new ways.<\/p>\n\n\n\n
\u201cWe\u2019re excited for the future and all the fantastic ideas in the works with Global Icons,\u201d says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. \u201cI\u2019m confident they\u2019ll do a superb job representing Betty Boop and our other classic characters. We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.\u201d<\/p>\n\n\n\n
Global Icons will combine its expertise in brand building with its strength and resources around the world to connect Betty with new territories and consumers while creating new opportunities for her core fan base.<\/p>\n\n\n\n
Last year marked the 90th anniversary celebration for the glamorous international icon. For the past nine decades, she has sung, sashayed and \u201cBoop-Oop-a-Dooped\u201d past rules and conventions, becoming one of the most popular and successfully licensed characters in entertainment history. With licensees in the United States and around the world that produce quality products, products bear Betty\u2019s likeness in virtually every category.<\/p>\n\n\n\n