{"id":2164,"date":"2020-07-08T19:17:00","date_gmt":"2020-07-08T19:17:00","guid":{"rendered":"https:\/\/mmr.ndh.mybluehost.me\/?p=2164"},"modified":"2022-07-28T11:33:37","modified_gmt":"2022-07-28T11:33:37","slug":"global-icons-to-extend-voits-sport-legacy","status":"publish","type":"post","link":"https:\/\/globalicons.com\/07-2020\/global-icons-to-extend-voits-sport-legacy","title":{"rendered":"Global Icons To Extend Voit’s Sport Legacy"},"content":{"rendered":"\n
Los Angeles (July 8, 2020) – Leading brand-licensing agency Global Icons is pleased to announce its exclusive worldwide representation agreement with Voit\u2013 the prolific supplier of sporting gear known for their genuine passion, innovation and manufacturing since 1922. <\/p>\n\n\n\n
Voit\u2019s brand legacy\nincludes the original leather collegiate footballs, Olympic water polo balls,\nto James Bond\u2019s diving equipment in \u201cThunderball\u201d. Voit\u2019s contributions have\ngreatly influenced the sports world, from the Olympics to the balls used at\nrecess and P.E at children\u2019s schools. <\/p>\n\n\n\n
Global Icons will tailor a licensing program that will leverage\nVoit\u2019s innovative patents to strategic\ncategories including apparel & accessories, electronics, footwear, food and\nbeverage, fitness equipment, and travel gear . The program will continue to\ndevelop internationally, utilizing the brand\u2019s strong presence in Latin\nAmerica, specifically its partnerships with soccer leagues such as Liga MX.\nBeyond soccer, brand collaborations will be essential in leveraging brand\nrecognition to a broader fanbase outside of sports.<\/p>\n\n\n\n
Mike Gard, COO of Global Icons explains \u201cOur past and present\nexperience with sports related brands such as Bodybuilding.com, M-Sport, and\nIronman have proven that licensing is a strategic marketing tool to leverage\nbrand equities and increase revenue. <\/p>\n\n\n\n
\u201cOur objective is to promote Voit\u2019s strong reputation in sports equipment\nwith complementary experiences, products and services globally \u201d. says Bill McClinton, SVP of Licensing for Global Icons.<\/p>\n\n\n\n
\u201cWe are excited to work with Global Icons to create new\nchannels of growth, due to their extensive experience in sports and network of\npartners. We believe that their partnership will be key in diversifying Voit on\nand off the field\u201d, says J.C. Elizondo, Director of US Business Development for\nVoit Corporation.<\/p>\n\n\n\n
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Through the establishment if the right brand extensions, the\ncompany succeeds in increasing brand awareness, customer royalty and revenue.\nSelect clients include Hostess\u00d2\nBrands, Fred Segal, Southern Comfort, Turtle Wax\u00d2,\nAutomobili Lamborghini, and USPS among others. For more information regarding\nGlobal Icons, LLC, please visit www.globalicons.com<\/a>.<\/p>\n\n\n\n ABOUT\nVOIT: <\/strong>Voit is a 100-year-old brand, originally from Los Angeles\nCA, with a rich history of innovation in the sporting goods industry. Today,\nthe company is based out of Mexico City and has a strong presence\nand brand awareness a Latin America and the US Hispanic market thanks\nto our participation as the official match ball of the premier soccer leagues\nin these markets (including the Mexican Liga-MX).<\/p>\n\n\n\n As a global brand, VOIT has\npresence in more than 20 countries, with categories such as soccer, football,\nbasketball, volleyball, tennis, swimming, among others. For more than 30 years,\nthe company has lived the evolution of each of its categories; VOIT has\nimproved in design, research, technology, development and quality. Since 1985,\nVOIT has\nbeen a Mexican company and became the official match-ball of the Mexican Soccer\nLeague, a title it holds to this day. It is also the proud partner of\nthe premiere soccer leagues of Costa Rica, Honduras and Nicaragua, and sponsor\nof social causes such as Mexico without violence, against obesity, cancer\nawareness and education. <\/p>\n\n\n\n We are committed with truly passionate athletes, encouraging the strength and the performance on each and one of them. For more information on our regarding Voit and our legacy, please visit us at voit.com and voit.com.mx. <\/p>\n\n\n\n