
DEAL SEALED WITH A KISS - HERSHEY'S UNITES WITH GLOBAL ICONS
LOS ANGELES, CA – September 5, 2006 – Global Icons, a premier licensing and brand merchandising agency specializing in the development and extension of corporate brands, trademarks, and entertainment properties, has been named the exclusive non-food merchandise licensing agent for The Hershey Company (NYSE: HSY), a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products.