
HIGH SIERRA AND GLOBAL ICONS EXTEND INTO NEW TERRAIN WITH LICENSING PARTNERSHIP
VERNON HILLS, IL– July 13, 2010– High Sierra Sport Company, a leading manufacturer of innovative bags and adventure travel luggage, announced today an extension of its brand into new product categories. The company recently entered into a representation agreement with Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks.

THE ULTIMATE PARTNERSHIP DRIVES NEW CLIENT WORLDWIDE
LOS ANGELES, CA – APRIL 6th, 2010 – Global Icons, the premier brand licensing and merchandising agency, and its European partner Performance Brands, announced today an exclusive worldwide representation agreement with the BMW Group. With proven success in strategically developing and managing diverse licensing programs for market leading brands, Global Icons and Performance Brands will look to accelerate BMW and MINI into premium lifestyle products that reflect each brand’s distinct attributes and brand promise.

GLOBAL ICONS AND SILK® BRING NATURE’S PERFECT PROTEIN INTO LICENSING
LOS ANGELES, CA – February 23, 2010 – Today, Silk®, the number one soymilk brand in the U.S., and Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced an exclusive licensing partnership.

GLOBAL ICONS AND HORIZON®: A NEW PARTNERSHIP, GROWN ORGANICALLY
LOS ANGELES, CA – February 3, 2010 – Today, Horizon®, the nation’s leading brand of certified organic dairy, and Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced an exclusive licensing partnership.