“BRINGING THE VISION TO LIFE”
We share our client’s vision and enthusiasm to deliver the “brand promise” through licensed products that promote brand loyalty, make an emotional connection with consumers and drive new revenue.
From inception of a license opportunity through maturity of the brand licensing program, we thoroughly oversee and manage all stages with constant evaluation to ensure its on target with established goals and expected growth.
Our licensing team is comprised of seasoned category experts that have notable credentials working with top corporate & entertainment powerhouses. We maintain solid relationships with top-notch manufacturers and vital retailers to launch and manage a tailor-made licensing program for each client.
As a global firm, we reach all corners of the globe to develop and manage worldwide licensing programs. Global Icons has sub-agency agreements in place with a select group of leading licensing agencies to represent our clients in their respective territories. While each sub-agent has the primary responsibility to identify, locate and present potential licensees and promotional opportunities, Global Icons remains responsible to oversee and direct all aspects of the sub-agents’ licensing program.
