Ford Powers into New Markets with Global Icons

posted in press release on 5/30/12

LOS ANGELES – May 30, 2012 – Benefitting from Global Icons’ strategic focus on “Active Licensing” – products that establish a closer relationship with the consumer – Ford Motor Company is broadening its brand profile with new-growth licensed categories and territories. This “Active” initiative, implemented by Global Icons, has been instrumental in driving Ford into strategically-aligned new deals.

Lava® Lites Up With Global Icons

posted in press release on 5/16/12

Los Angeles – May 16, 2012 – Global Icons, the premier global brand licensing agency, announced, today, its exclusive worldwide representation agreement with Lava Lite®, the original maker of the ultra popular liquid motion lamp.

Global Icons Inks Deal with German Automaker and Luxury Swiss Watchmaker

posted in press release on 3/14/12

Los Angeles – March 14, 2012 – Global Icons, the premier global brand licensing agency, specializing in the development and extension of corporate brands and trademarks, announced today that its client, BMW, has partnered with BALL Watch Company to launch an innovative line of BMW branded watches.

 

Global Icons, supporting BMW’s strategic brand initiatives, was instrumental in securing this engaging partnership between BALL Watch Company and BMW. “While searching for a compatible watch-maker to pair with BMW, we found, in BALL Watch, the essential craftsmanship and expertise necessary to creating an exceptional collection,” says Jeff Lotman, CEO of Global Icons. “Aligning BMW’s superior automotive engineering and visual dynamics with BALL Watch’s accomplished artistry in watch-making, drives the BMW experience into new brand extensions and distribution channels, creating new opportunities for consumers to interact with the global brand.”

Ford and Global Icons Steer Licensing Program Into New Frontiers

posted in press release on 2/8/11

LOS ANGELES, CA – February 8, 2011 – Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced today its exclusive worldwide representation agreement with Ford Motor Company, a global automotive industry leader. Global Icons will support Ford’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.

 

Continuing with Ford’s tradition of providing innovative product solutions that are accessible to everyone, Global Icons will lead the way in driving the Ford brand names into new merchandising frontiers. The Global Icons team will seek out licensing partnership opportunities to build branded merchandise collections for the die-hard automotive enthusiast and the everyday consumer looking for quality products.