Global Icons and Turtle Wax To Put a Fresh Shine on Licensing

posted in news, press release on 1/10/18

Global Icons and Turtle Wax To Put a Fresh Shine on Licensing

Turtle Wax looks to expand its reach with licensed merchandise that complements best-in-class car care product lines

 Los Angeles (January 9, 2018) – Leading brand-licensing agency Global Icons is pleased to announce its exclusive worldwide representation agreement with Turtle Wax, the automotive industry’s most innovative brand in car care.

Global Icons will expand the current portfolio of licensees and leverage the Turtle Wax brand into strategic categories that will deliver to the consumer the same trust, quality, and performance of the core product line up. With distribution in 90 countries, Turtle Wax produces innovative interior and exterior products to meet the ever-changing needs of car enthusiasts.

OjO Electric Introduces An Exciting New Lineup Of Ford Branded Smart E-Scooters At CES 2018

posted in media, press release on 1/4/18

LAS VEGASJan. 4, 2018 /PRNewswire/ — OjO Electric will debut the Ford OjO Commuter Scooteran officially licensed product of Ford Motor Company, at CES® 2018. Four new features of the Ford OjO will be revealed at the Consumer Electronic Show where the OjO was rated as top six new tech items for 2017. The Ford OjO Commuter Scooter® will utilize OjO Electric’s patented technology and innovation as real transportation for the bike lane and beyond.


posted in news, press release on 11/21/17

New York, N.Y. – Autodromo, the New York-based watch and accessories company inspired by the golden age of motoring, is pleased to announce a new collaboration with Ford Motor Company to create watches for the Ford GT, the fastest production car ever to wear the Blue Oval.

University of Oxford and Bahoma Limited Announce Candle & Home Fragrance Deal

posted in news, press release on 10/5/17

EUROPE–The University of Oxford has partnered with the international company Bahoma Limited to create a range of candles and home fragrance collections for the European and U.K. markets.

The five-year deal was brokered by Global Icons, the University’s licensing agent.

The initial product lineup will feature a mix of branded and content-driven themes inspired by the historic University–such as college bops, hushed libraries, dreaming spires, misty mornings and college scarves. In addition, Bahoma is currently working on a collaboration with the University’s Botanic Garden.

Leading Italian Watchmaker Fashions Iconic Vespa Collection

posted in news, press release on 9/26/17

LONDON, UK (September, 2017) – This multi-year deal was brokered by Global Icons, exclusive global licensing agent for the Piaggio group. This unique collection has just launched in Europe, Middle East and Asia, and is expected to fill the gap in the market for Vespa inspired accessories in the fashion and lifestyle space.

Sordi’s new offering will reflect the superior technology, innovation and iconicity of the Vespa brand, whilst taking into consideration the unique and powerful brand heritage. The range is crafted of quality materials and to the highest standards, created fully in-house from design to implementation. Sordi prides itself in being one of the few Italian companies offering such services, making them the ideal watch partner for the iconic Vespa brand.


posted in news, press release on 9/20/17

Santa Monica, California, September 19, 2017 – OjO Electric today announced an official global licensing agreement with Ford Motor Company to create an exclusive line of six Ford OjO Commuter Scooters®. These unique scooters will draw visual inspiration from classic and contemporary Ford vehicles while integrating OjO’s innovative design and technology. Beginning in January 2018, the Ford OjO Commuter Scooter will be available for purchase at retailers nationwide as well as online at Select models of the Ford OjO Commuter Scooter will be previewed at interbike in Las Vegas, NV September 20 – 22, 2017.

Vespa Rides into the Fashion & Lifestyle Space with Footwear Collection

posted in news, press release on 9/19/17

LONDON, UK (September, 2017) – Industry leading brand licensing agency, Global Icons, brokered the deal between BREX and Vespa, as Piaggio’s exclusive global licensing agent. The launch of the Fall/Winter 2017 collection will commence with influential retailers in London, Paris, Milan, Barcelona and Prague, before extending globally.

Global Icons and Dickey’s Barbecue Pit team up to bring authentic, Texas-style barbecue straight to your home.

posted in news, press release on 9/7/17

LOS ANGELES (August 28, 2017) — Global Icons is pleased to announce its exclusive worldwide agreement with Dickey’s Barbecue Pit, the classic barbecue restaurant that first opened its doors over 75 years ago. Dickey’s loyal following has helped them to become the largest barbecue chain the US and with this licensing program, they want to return the favor by giving barbecue lovers the option to enjoy their delicious, slow-smoked meats and savory sides right in the comfort of their own home.