If you’re like most chief marketing officers, you know the value of promoting your brand. Social media, public relations, advertising — you know the drill. What you might not know is the value of diversifying your brand.
What does that mean? Is this just another one of those corporate buzzwords that have become a cliché? It’s not, I promise. Put simply, diversifying your brand means creating new ways for customers to find and buy your stuff — and thus for you to make more money.