LONDON, UK (September, 2017) – Industry leading brand licensing agency, Global Icons, brokered the deal between BREX and Vespa, as Piaggio’s exclusive global licensing agent. The launch of the Fall/Winter 2017 collection will commence with influential retailers in London, Paris, Milan, Barcelona and Prague, before extending globally.
LOS ANGELES (August 28, 2017) — Global Icons is pleased to announce its exclusive worldwide agreement with Dickey’s Barbecue Pit, the classic barbecue restaurant that first opened its doors over 75 years ago. Dickey’s loyal following has helped them to become the largest barbecue chain the US and with this licensing program, they want to return the favor by giving barbecue lovers the option to enjoy their delicious, slow-smoked meats and savory sides right in the comfort of their own home.
posted in news on 8/24/17
Like most CEOs, I spend a good deal of my time developing business. That means I’m often pitching prospective clients, some of whom invariably raise the same questions. In the interest of demystifying my profession – I run an agency that helps companies connect with new customers – let’s consider these objections one by one by starting with the food industry.
DEARBORN, Mich. – You’ll find craft burgers, beers and even some automotive history inside Dearborn’s newest restaurant.
Ford’s Garage celebrated its grand opening on July 6th in Dearborn, which is located at 21367 Michigan Ave, next to the John D. Dingell Transit Center. The restaurant, expected to employ about 150 full- and part-time workers, is styled after a 1920’s automotive service station and will have vintage cars and memorabilia. Blue shop cloths will be the substituted choice for napkins. In the restrooms in keeping with the theme, sinks are made of tires and the door handles are gas pump handles. The menu will include items like a 10-pound hamburger called “Henry Ford‘s Hub Cap” and more than 100 craft beers. The 250-seat restaurant is an official licensee of Ford Motor Company and has additional locations in Florida.
How TGI Fridays, California Pizza Kitchen and Dunkin’ Donuts added significant revenue streams
Jane is a mother of three. She’s responsible for grocery shopping in her household. Since it’s Taco Tuesday, her shopping cart practically rolls itself into aisle seven — the Mexican aisle. Unfortunately, her main choices have been the same for years: Old El Paso and Ortego. The food is good, but uninspiring.
On one hand, most restaurant chains may see this situation and ask, “How do we get Jane into our restaurants?” But some chains see this situation and ask, “How do we get our restaurants in front of Jane?”
The smart guys recognize that Jane isn’t coming to them — they need to go to her. They recognize that the supermarket is where Jane spends her time. It’s convenient, her favorite cashier always accepts her coupons and she knows the floor plan by heart.
WASHINGTON.DC/ LOS ANGELES (May 4, 2017) – Industry leading brand licensing agency, Global Icons LLC is proud to announce its exclusive worldwide representation agreement with the historic United States Postal Service®. Global Icons will support USPS’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.
posted in news on 3/28/17
If you’re like most chief marketing officers, you know the value of promoting your brand. Social media, public relations, advertising — you know the drill. What you might not know is the value of diversifying your brand.
What does that mean? Is this just another one of those corporate buzzwords that have become a cliché? It’s not, I promise. Put simply, diversifying your brand means creating new ways for customers to find and buy your stuff — and thus for you to make more money.
Piaggio is no mainstream licensor, especially on its jewel brand Vespa, a global icon which deserves a careful treatment in product development and partners’ selection. Easy to fall on superficial vintage moods, Vespa branded products must be timeless but contemporary, classy but vibrant, expressive and distinctive.