Should You Add Brand Licensing To Your Marketing Mix?

posted in news on 3/28/17

Newsroom_Press_forbesmarketingmix

If you’re like most chief marketing officers, you know the value of promoting your brand. Social media, public relations, advertising — you know the drill. What you might not know is the value of diversifying your brand.

What does that mean? Is this just another one of those corporate buzzwords that have become a cliché? It’s not, I promise. Put simply, diversifying your brand means creating new ways for customers to find and buy your stuff — and thus for you to make more money.

Vespa Footwear: brand licensing by design

posted in news on 2/11/17

BLE

Piaggio is no mainstream licensor, especially on its jewel brand Vespa, a global icon which deserves a careful treatment in product development and partners’ selection. Easy to fall on superficial vintage moods, Vespa branded products must be timeless but contemporary, classy but vibrant, expressive and distinctive.

GLOBAL ICONS TO REPRESENT EMIRATES OFFICIAL STORE

posted in news, press release on 2/10/17

Newsroom_Press_Emirates

LONDON, UK (8th February, 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with Emirates Official Store, the branded merchandising arm of award-winning airline Emirates. The airline has become a major player in the aviation industry, renowned for leading market trends through its superior onboard product.

Licensing Returns to NYC with New Summit

posted in news on 10/19/15

Newsroom_Media_LicensingSummit

License! Global magazine is thrilled to announce the inaugural NYC Summit: The Business of Brand Licensing, set for March 1–2, 2016. This two-day, New York City-based, executive level conference and networking event was developed in partnership with UBM Advanstar, organizers of Licensing Expo and Brand Licensing Europe, and the International Licensing Industry Merchandisers’ Association.

Emerald Expositions to Launch Brand Licensing Event

posted in news on 8/12/15

Newsroom_Media_EmeraldExpositions

Emerald Expositions, has announced the 2016 launch of Brand Licensing Select, which is latest in the company’s licensing event portfolio.  Brand Licensing Select will provide a forum for brand licensors, agents, brand owners and retailers to learn about upcoming licensing programs, retail programs and marketing initiatives in a private setting.