Global Icons and Turtle Wax To Put a Fresh Shine on Licensing
Turtle Wax looks to expand its reach with licensed merchandise that complements best-in-class car care product lines
Los Angeles (January 9, 2018) – Leading brand-licensing agency Global Icons is pleased to announce its exclusive worldwide representation agreement with Turtle Wax, the automotive industry’s most innovative brand in car care.
Global Icons will expand the current portfolio of licensees and leverage the Turtle Wax brand into strategic categories that will deliver to the consumer the same trust, quality, and performance of the core product line up. With distribution in 90 countries, Turtle Wax produces innovative interior and exterior products to meet the ever-changing needs of car enthusiasts.