How Nordstrom, Macy’s, And Calvin Klein Are Making A Killing Even As Retail Is Crumbling

posted in media, news on 10/11/17

When I was young, when you got your driver’s license, your parents took you to the local dealership and bought you a used car. And that’s if you were lucky. Today, no one buys a “used” anything, which just sounds cheap. Instead, thanks to Madison Avenue, everyone gets treated to a “certified, pre-owned” vehicle.

Linguistic rebrandings like this have been so successful that they now permeate every industry. For example, say you’re at a restaurant and see “Patagonian toothfish” on the menu. Surely you’d be repulsed, which is why chefs have rechristened this cod “Chilean sea bass.” Yum, yum!  Ditto for “junk bonds,” which we now know as “high-yield bonds,” and “taxes,” which has been transformed into “revenue enhancements.” Marketers use such semantics not to deceive, but to emphasize a larger or more specific truth.

University of Oxford and Bahoma Limited Announce Candle & Home Fragrance Deal

posted in news, press release on 10/5/17

EUROPE–The University of Oxford has partnered with the international company Bahoma Limited to create a range of candles and home fragrance collections for the European and U.K. markets.

The five-year deal was brokered by Global Icons, the University’s licensing agent.

The initial product lineup will feature a mix of branded and content-driven themes inspired by the historic University–such as college bops, hushed libraries, dreaming spires, misty mornings and college scarves. In addition, Bahoma is currently working on a collaboration with the University’s Botanic Garden.

Leading Italian Watchmaker Fashions Iconic Vespa Collection

posted in news, press release on 9/26/17

LONDON, UK (September, 2017) – This multi-year deal was brokered by Global Icons, exclusive global licensing agent for the Piaggio group. This unique collection has just launched in Europe, Middle East and Asia, and is expected to fill the gap in the market for Vespa inspired accessories in the fashion and lifestyle space.

Sordi’s new offering will reflect the superior technology, innovation and iconicity of the Vespa brand, whilst taking into consideration the unique and powerful brand heritage. The range is crafted of quality materials and to the highest standards, created fully in-house from design to implementation. Sordi prides itself in being one of the few Italian companies offering such services, making them the ideal watch partner for the iconic Vespa brand.

OJO ELECTRIC TO OFFER FORD-BRANDED LINE OF ELECTRIC ADULT SCOOTERS FOR GLOBAL DISTRIBUTION

posted in news, press release on 9/20/17

Santa Monica, California, September 19, 2017 – OjO Electric today announced an official global licensing agreement with Ford Motor Company to create an exclusive line of six Ford OjO Commuter Scooters®. These unique scooters will draw visual inspiration from classic and contemporary Ford vehicles while integrating OjO’s innovative design and technology. Beginning in January 2018, the Ford OjO Commuter Scooter will be available for purchase at retailers nationwide as well as online at www.ojoelectric.com. Select models of the Ford OjO Commuter Scooter will be previewed at interbike in Las Vegas, NV September 20 – 22, 2017.

Vespa Rides into the Fashion & Lifestyle Space with Footwear Collection

posted in news, press release on 9/19/17

LONDON, UK (September, 2017) – Industry leading brand licensing agency, Global Icons, brokered the deal between BREX and Vespa, as Piaggio’s exclusive global licensing agent. The launch of the Fall/Winter 2017 collection will commence with influential retailers in London, Paris, Milan, Barcelona and Prague, before extending globally.

Global Icons and Dickey’s Barbecue Pit team up to bring authentic, Texas-style barbecue straight to your home.

posted in news, press release on 9/7/17

LOS ANGELES (August 28, 2017) — Global Icons is pleased to announce its exclusive worldwide agreement with Dickey’s Barbecue Pit, the classic barbecue restaurant that first opened its doors over 75 years ago. Dickey’s loyal following has helped them to become the largest barbecue chain the US and with this licensing program, they want to return the favor by giving barbecue lovers the option to enjoy their delicious, slow-smoked meats and savory sides right in the comfort of their own home.

The Three Most Common Reasons Companies Don’t License Their Food Products — Debunked

posted in news on 8/24/17

Like most CEOs, I spend a good deal of my time developing business. That means I’m often pitching prospective clients, some of whom invariably raise the same questions.  In the interest of demystifying my profession – I run an agency that helps companies connect with new customers – let’s consider these objections one by one by starting with the food industry.

Ford’s Garage: New Car-Themed Eatery in Detroit

posted in media, news on 7/7/17

DEARBORN, Mich. – You’ll find craft burgers, beers and even some automotive history inside Dearborn’s newest restaurant.

Ford’s Garage celebrated its grand opening on July 6th in Dearborn, which is located at 21367 Michigan Ave, next to the John D. Dingell Transit Center.  The restaurant, expected to employ about 150 full- and part-time workers, is styled after a 1920’s automotive service station and will have vintage cars and memorabilia.  Blue shop cloths will be the substituted choice for napkins. In the restrooms in keeping with the theme, sinks are made of tires and the door handles are gas pump handles. The menu will include items like a 10-pound hamburger called “Henry Ford‘s Hub Cap” and more than 100 craft beers. The 250-seat restaurant is an official licensee of Ford Motor Company and has additional locations in Florida.