Drive On: Babies get their first BMW

posted in media on 11/9/12

Chris Woodyard, USA TODAY  Some new BMW customers haven’t even turned 16 yet as in months, not years.

Introducing the BMW baby stroller. It’s not necessarily faster than other strollers, but it’s certainly stylish and nimble. And other babies are sure to watch with envy, even if it’s chauffeur- or mom-driven.


Read the full article on USA Today.

Brad Pitt’s Chanel No. 5 ad is spoofed on ‘Saturday Night Live’

posted in media on 10/22/12

Tiffany Hsu, Los Angeles Times – Take one part Brad Pitt, sultry superstar. Add a dose of luxury fragrance Chanel No. 5. Mix both delicious components in a commercial shot by Oscar-nominated director Joe Wright. What do you get?


When branding expert and Global Icons founder Jeff Lotman first saw the Pitt video, he said he “thought it was a little lame.”


But the end effect for Chanel will be positive, he said. The parodies give the brand public attention, “which is everything you could really want” as a company, he said.

Lotman: Can Lance Armstrong Restore His Good Name?

posted in media on 10/19/12

by Jeff Lotman, – Last week, the U.S. anti-doping authorities asserted that renowned cyclist Lance Armstrong had not only engaged in illegal doping, but also gave banned performance enhancing substances to his fellow cycling team mates.


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Corporate Political Stands May Lead to Consumer Alienation

posted in media on 9/4/12

Chik-fil-A same-sex marriage fallout offers lessons to industry


Bret Thorn, Nation’s Restaurant News The firestorm that engulfed Chick-fil-A following comments made against same-sex marriage by leader Dan Cathy may have ebbed, but the fallout continues.


More than a month after Cathy, president and chief operating officer of the 1,600-unit quick-service chain, stated to the Baptist Press that he was “guilty as charged” in his support of “traditional marriage,” angry students at the University of Maryland circulated a petition to shut down a campus outpost of the chicken purveyor.

National Mortgage News Speaks to Jeff Lotman

posted in media on 8/21/12

by Brad Finkelstein, National Mortgage News / Origination News The opening for the independent mortgage banker or mortgage broker exists in today’s marketplace because of the things the big banks have done which have tarnished their reputation among consumers, including the government bailout and the robo-signing scandal, a branding expert declares.


Jeff Lotman, CEO of Global Icons, a corporate brand licensing agency, said the first thing that might be hurting the banks is that they have made underwriting criteria so tough that it has become difficult for consumers to borrow money.

Jeff Lotman, Founder & CEO of Global Icons, on Retail Brands Licensing Careers

posted in media on 7/9/12

by Angela Elder, STORES Media / National Retail Federation – Jeff Lotman, the Founder and CEO of Global Icons, was recently interviewed by NRF’s STORES Media. The NRF Foundation tacked on a few questions in this interview to explore the career side of branding and licensing, and to learn more about Lotman’s background and how he came to launch his own licensing agency.

Retailers with ‘Cult Appeal’ Let Shoppers Do the Talking

posted in media on 4/30/12

by Jon Springer, Supermarket News While each of these three chains, <Trader Joe’s, Publix, and Wegmans,> operates a distinct store, they have more in common than just devoted fans, observers note. All three emphasize service through engaged employees who are ambassadors of the brand, and all are tightly held corporations that don’t often discuss their business publicly (Trader Joe’s and Wegmans officials declined comment for this story specifically), preferring to let their stores – and their fans – tell their story.


These businesses in fact share characteristics with iconic brands and companies in other industries, said Bill McClinton, senior vice president of licensing for Los Angeles-based Global Icons.

Retail Merchandiser Profile: Global Icons

posted in media on 2/1/12

by Erick Slack, Retail Merchandiser When some of the most iconic brands around the world come to you for help, you know you’re doing something special. Since Global Icons was established more than a decade ago as a premier brand-licensing agency, the company’s capabilities in the development and extension of corporate brands and trademarks has helped it grow to include an array of globally known and market-leading clients.


“We’ve determined that we can deliver a different level of service to clients by focusing on fewer deals, but the correct deals that help clients grow in certain key areas,” explains Founder and CEO Jeff Lotman. “Programs must ideally fit with a brand and be more than just a label slap. They must attract the consumers that clients are looking for, benefitting the consumer and the brand.”