License! Global names Global Icons among Top International Brand Licensing Agencies.
posted in media on 12/1/13
License! Global – Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models. Each frame in the collection, which is the first eyewear licensing agreement for the BMW Group, features the BMW logo engraved on the end of the temple tips. BMW eyewear will be available in North America, Central America, South America and the Caribbean.
Read the full article on License! Global.
Doritos is about to open up its consumer-generated Super Bowl ad contest to the world.
Bruce Horovitz, USA TODAY – Brand gurus say that while the move could generate a lot more eyeballs, it also could potentially leave Frito-Lay with egg on its face.
Ideas from non-U.S. contestants “may be too edgy for TV, but amazing for the Internet — which would be even better,” says Jeff Lotman, CEO at Global Icons, a brand consulting firm.
Read the full article on USA Today.
The New York Times – The brand marks on the Maclaren BMW model, under license from the automaker, are tasteful and discreet: there are BMW roundels on the hub caps of the auto-style wheels and one on the buckle for the seat belt. The BMW stroller is part of a series of strollers called Objects of Design that have included models branded Burberry, Juicy Couture and Lacoste.
Read the full article on The New York Times.
posted in media on 5/1/13
License! Global ranks Global Icons as #6 Top Global Licensing Agent.
posted in media on 12/12/12
by Jeff Lotman, ePerspective from Food Technology – On November 20, Hostess announced that mediation with its bakers union had failed and that the 82-year-old company would proceed with liquidation plans. The good news is that the company’s iconic brands, such as Twinkies and HoHos, may not be gone for good. There may be multiple buyers of the individual product brands under the Hostess umbrella or there may be a single buyer who acquires them all. But rest assured, they will be sold because they have real market value. Estimates are that the combined sale of Hostess could be worth over $2 billion.
by Karolyn Schuster, Rapaport – We know where the richest people live and how much they are worth. But are they buying luxury products?
Jeff Lotman, founder and chief executive officer (CEO) of Global Icons, a brand licensing agency, said his licensees sell “carbon fiber bicycles priced at over $5,000 to young male consumers who don’t even ride them. They hang them on their walls. In what other country would you find young people doing that?” Lotman said the Chinese luxury market is very male focused “but the female entrepreneur is becoming more significant.” Both groups, he said, buy luxury products “because they show the world you’ve made it and showing the world you’ve made it, in turn, makes you feel good.”
Noting the status cachet of branded items, Lotman said “the bigger the logos, the better. In other markets, it might seem ostentatious — almost in your face to us. But in China, they want the product covered in logos.”
Lindsey Jahn, Food Manufacturing – Hostess last week received court approval to liquidate its company, resulting in the termination of 18,500 employees and leaving the future of the company’s iconic brands up in the air. Food Manufacturing spoke with Jeff Lotman about the future of these brands and how the Hostess sale could affect the bakery marketplace.