Strategic partnerships between brands can be a mutually beneficial relationship. Partnering allows established brands to reach new markets, gain greater distribution and dovetail on their partner’s previously established momentum. 2015 saw no shortage of innovative brand partnerships come to fruition.
posted in media on 2/9/16
I read the most disturbing news this week. No, it wasn’t about a politician heading the poles or the opening weekend of Star Wars being sold out. Some group called WHO (World Health Organization) declared that bacon and other processed meats can result in cancer. In fact, they are categorizing all processed meats in the same class as cigarettes, alcohol and asbestos. I smell an enormous class action lawsuit brewing.
From retail stores to the supermarket to the Superbowl, we’re surrounded by licensed merchandise every day. But from a brand licensing agency’s perspective, it’s surprising how little business owners and consumers really know about this multibillion dollar industry. Let’s start with a quick primer.
posted in media on 11/1/14
License! Global ranks Global Icons as #6 among Top Global Licensing Agents.
posted in media on 12/1/13
License! Global names Global Icons among Top International Brand Licensing Agencies.
License! Global – Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models. Each frame in the collection, which is the first eyewear licensing agreement for the BMW Group, features the BMW logo engraved on the end of the temple tips. BMW eyewear will be available in North America, Central America, South America and the Caribbean.
Read the full article on License! Global.
Doritos is about to open up its consumer-generated Super Bowl ad contest to the world.
Bruce Horovitz, USA TODAY – Brand gurus say that while the move could generate a lot more eyeballs, it also could potentially leave Frito-Lay with egg on its face.
Ideas from non-U.S. contestants “may be too edgy for TV, but amazing for the Internet — which would be even better,” says Jeff Lotman, CEO at Global Icons, a brand consulting firm.
Read the full article on USA Today.
The New York Times – The brand marks on the Maclaren BMW model, under license from the automaker, are tasteful and discreet: there are BMW roundels on the hub caps of the auto-style wheels and one on the buckle for the seat belt. The BMW stroller is part of a series of strollers called Objects of Design that have included models branded Burberry, Juicy Couture and Lacoste.
Read the full article on The New York Times.