Lotman: Can Lance Armstrong Restore His Good Name?

posted in media on 10/19/12

by Jeff Lotman, cnbc.com – Last week, the U.S. anti-doping authorities asserted that renowned cyclist Lance Armstrong had not only engaged in illegal doping, but also gave banned performance enhancing substances to his fellow cycling team mates.


Read the full article on cnbc.com.

Corporate Political Stands May Lead to Consumer Alienation

posted in media on 9/4/12

Chik-fil-A same-sex marriage fallout offers lessons to industry


Bret Thorn, Nation’s Restaurant News The firestorm that engulfed Chick-fil-A following comments made against same-sex marriage by leader Dan Cathy may have ebbed, but the fallout continues.


More than a month after Cathy, president and chief operating officer of the 1,600-unit quick-service chain, stated to the Baptist Press that he was “guilty as charged” in his support of “traditional marriage,” angry students at the University of Maryland circulated a petition to shut down a campus outpost of the chicken purveyor.

National Mortgage News Speaks to Jeff Lotman

posted in media on 8/21/12

by Brad Finkelstein, National Mortgage News / Origination News The opening for the independent mortgage banker or mortgage broker exists in today’s marketplace because of the things the big banks have done which have tarnished their reputation among consumers, including the government bailout and the robo-signing scandal, a branding expert declares.


Jeff Lotman, CEO of Global Icons, a corporate brand licensing agency, said the first thing that might be hurting the banks is that they have made underwriting criteria so tough that it has become difficult for consumers to borrow money.

Jeff Lotman, Founder & CEO of Global Icons, on Retail Brands Licensing Careers

posted in media on 7/9/12

by Angela Elder, STORES Media / National Retail Federation – Jeff Lotman, the Founder and CEO of Global Icons, was recently interviewed by NRF’s STORES Media. The NRF Foundation tacked on a few questions in this interview to explore the career side of branding and licensing, and to learn more about Lotman’s background and how he came to launch his own licensing agency.

Powerhouse Gym® Boosts Brand Equity with Global Icons

posted in press release on 6/21/12

Los Angeles – June 21, 2012 – Global Icons, the premier global brand licensing agency, announced, today, its exclusive worldwide representation agreement with Powerhouse Gym®, a leader in the fitness industry for over 35 years.


Global Icons will support Powerhouse Gym’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide. The brand extension development will focus on lifestyle products that promote healthy living such as sports apparel, sporting equipment, and nutritional supplements for both the active fitness enthusiast and the everyday consumer.

Ford Powers into New Markets with Global Icons

posted in press release on 5/30/12

LOS ANGELES – May 30, 2012 – Benefitting from Global Icons’ strategic focus on “Active Licensing” – products that establish a closer relationship with the consumer – Ford Motor Company is broadening its brand profile with new-growth licensed categories and territories. This “Active” initiative, implemented by Global Icons, has been instrumental in driving Ford into strategically-aligned new deals.

Lava® Lites Up With Global Icons

posted in press release on 5/16/12

Los Angeles – May 16, 2012 – Global Icons, the premier global brand licensing agency, announced, today, its exclusive worldwide representation agreement with Lava Lite®, the original maker of the ultra popular liquid motion lamp.

Retailers with ‘Cult Appeal’ Let Shoppers Do the Talking

posted in media on 4/30/12

by Jon Springer, Supermarket News While each of these three chains, <Trader Joe’s, Publix, and Wegmans,> operates a distinct store, they have more in common than just devoted fans, observers note. All three emphasize service through engaged employees who are ambassadors of the brand, and all are tightly held corporations that don’t often discuss their business publicly (Trader Joe’s and Wegmans officials declined comment for this story specifically), preferring to let their stores – and their fans – tell their story.


These businesses in fact share characteristics with iconic brands and companies in other industries, said Bill McClinton, senior vice president of licensing for Los Angeles-based Global Icons.