Tiffany Hsu, Los Angeles Times – Take one part Brad Pitt, sultry superstar. Add a dose of luxury fragrance Chanel No. 5. Mix both delicious components in a commercial shot by Oscar-nominated director Joe Wright. What do you get?
When branding expert and Global Icons founder Jeff Lotman first saw the Pitt video, he said he “thought it was a little lame.”
But the end effect for Chanel will be positive, he said. The parodies give the brand public attention, “which is everything you could really want” as a company, he said.