Brad Pitt’s Chanel No. 5 ad is spoofed on ‘Saturday Night Live’

posted in media on 10/22/12


Tiffany Hsu, Los Angeles Times – Take one part Brad Pitt, sultry superstar. Add a dose of luxury fragrance Chanel No. 5. Mix both delicious components in a commercial shot by Oscar-nominated director Joe Wright. What do you get?


When branding expert and Global Icons founder Jeff Lotman first saw the Pitt video, he said he “thought it was a little lame.”


But the end effect for Chanel will be positive, he said. The parodies give the brand public attention, “which is everything you could really want” as a company, he said.

Lotman: Can Lance Armstrong Restore His Good Name?

posted in media on 10/19/12


by Jeff Lotman, – Last week, the U.S. anti-doping authorities asserted that renowned cyclist Lance Armstrong had not only engaged in illegal doping, but also gave banned performance enhancing substances to his fellow cycling team mates.


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Corporate Political Stands May Lead to Consumer Alienation

posted in media on 9/4/12


Chik-fil-A same-sex marriage fallout offers lessons to industry


Bret Thorn, Nation’s Restaurant News The firestorm that engulfed Chick-fil-A following comments made against same-sex marriage by leader Dan Cathy may have ebbed, but the fallout continues.


More than a month after Cathy, president and chief operating officer of the 1,600-unit quick-service chain, stated to the Baptist Press that he was “guilty as charged” in his support of “traditional marriage,” angry students at the University of Maryland circulated a petition to shut down a campus outpost of the chicken purveyor.

National Mortgage News Speaks to Jeff Lotman

posted in media on 8/21/12


by Brad Finkelstein, National Mortgage News / Origination News The opening for the independent mortgage banker or mortgage broker exists in today’s marketplace because of the things the big banks have done which have tarnished their reputation among consumers, including the government bailout and the robo-signing scandal, a branding expert declares.


Jeff Lotman, CEO of Global Icons, a corporate brand licensing agency, said the first thing that might be hurting the banks is that they have made underwriting criteria so tough that it has become difficult for consumers to borrow money.

Jeff Lotman, Founder & CEO of Global Icons, on Retail Brands Licensing Careers

posted in media on 7/9/12


by Angela Elder, STORES Media / National Retail Federation – Jeff Lotman, the Founder and CEO of Global Icons, was recently interviewed by NRF’s STORES Media. The NRF Foundation tacked on a few questions in this interview to explore the career side of branding and licensing, and to learn more about Lotman’s background and how he came to launch his own licensing agency.

Powerhouse Gym® Boosts Brand Equity with Global Icons

posted in press release on 6/21/12


Los Angeles – June 21, 2012 – Global Icons, the premier global brand licensing agency, announced, today, its exclusive worldwide representation agreement with Powerhouse Gym®, a leader in the fitness industry for over 35 years.


Global Icons will support Powerhouse Gym’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide. The brand extension development will focus on lifestyle products that promote healthy living such as sports apparel, sporting equipment, and nutritional supplements for both the active fitness enthusiast and the everyday consumer.

Ford Powers into New Markets with Global Icons

posted in press release on 5/30/12


LOS ANGELES – May 30, 2012 – Benefitting from Global Icons’ strategic focus on “Active Licensing” – products that establish a closer relationship with the consumer – Ford Motor Company is broadening its brand profile with new-growth licensed categories and territories. This “Active” initiative, implemented by Global Icons, has been instrumental in driving Ford into strategically-aligned new deals.

Lava® Lites Up With Global Icons

posted in press release on 5/16/12

Los Angeles – May 16, 2012 – Global Icons, the premier global brand licensing agency, announced, today, its exclusive worldwide representation agreement with Lava Lite®, the original maker of the ultra popular liquid motion lamp.