License! Global magazine is thrilled to announce the inaugural NYC Summit: The Business of Brand Licensing, set for March 1–2, 2016. This two-day, New York City-based, executive level conference and networking event was developed in partnership with UBM Advanstar, organizers of Licensing Expo and Brand Licensing Europe, and the International Licensing Industry Merchandisers’ Association.
From retail stores to the supermarket to the Superbowl, we’re surrounded by licensed merchandise every day. But from a brand licensing agency’s perspective, it’s surprising how little business owners and consumers really know about this multibillion dollar industry. Let’s start with a quick primer.
posted in news on 8/12/15
Emerald Expositions, has announced the 2016 launch of Brand Licensing Select, which is latest in the company’s licensing event portfolio. Brand Licensing Select will provide a forum for brand licensors, agents, brand owners and retailers to learn about upcoming licensing programs, retail programs and marketing initiatives in a private setting.
posted in media on 11/1/14
License! Global ranks Global Icons as #6 among Top Global Licensing Agents.
TAMPA/LOS ANGELES (February 26, 2014) – Leading brand licensing agency Global Icons announced today its exclusive worldwide representation agreement with IRONMAN Triathlon, the largest and most iconic endurance sports platform in the world. Working collaboratively with the IRONMAN team, Global Icons will sign qualified licensing partners to create new products that reflect the brand’s core essence – durability, performance, authenticity, and excellence.ce.
posted in media on 12/1/13
License! Global names Global Icons among Top International Brand Licensing Agencies.
License! Global – Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models. Each frame in the collection, which is the first eyewear licensing agreement for the BMW Group, features the BMW logo engraved on the end of the temple tips. BMW eyewear will be available in North America, Central America, South America and the Caribbean.
Read the full article on License! Global.
Doritos is about to open up its consumer-generated Super Bowl ad contest to the world.
Bruce Horovitz, USA TODAY – Brand gurus say that while the move could generate a lot more eyeballs, it also could potentially leave Frito-Lay with egg on its face.
Ideas from non-U.S. contestants “may be too edgy for TV, but amazing for the Internet — which would be even better,” says Jeff Lotman, CEO at Global Icons, a brand consulting firm.
Read the full article on USA Today.