License! Global ranks Global Icons as #6 Top Global Licensing Agent.
posted in media on 5/1/13
LOS ANGELES – April 23, 2013 – Global Icons, a premier brand licensing agency, serving a rapidly expanding global portfolio of market-leading clients, announced today its representation agreement with Little Giraffe®, a leading name in the luxury baby accessories industry.
posted in press release on 2/26/13
LOS ANGELES – February 26, 2013 – Global Icons announced its representation agreement with American Dairy Queen Corporation (ADQ), a subsidiary of Berkshire Hathaway, Inc., who has over 6,100 franchised food establishments throughout the world.
LOS ANGELES – January 17, 2013 – Global Icons, a premier brand licensing agency, announced today its exclusive worldwide representation agreement with Diamond Foods, Inc. (NASDAQ:DMND), a leading snack food company.
Leveraging the brand’s irresistible flavors and delightful popcorn-making experience, Global Icons will strategically introduce the brand into a diverse range of categories including popcorn seasonings, snack mixes, popcorn makers, and play activity toys. These new product lines will reflect the same commitment to quality and taste that the “King of Kernel” is known for, and celebrate the tradition of Pop Secret as “the perfect movie night partner.”
posted in press release on 1/14/13
LOS ANGELES – January 14, 2013 – Global Icons, a premier brand licensing agency, announced today its exclusive worldwide representation agreement with Buck Knives, a leading knife manufacturer.
Global Icons will support Buck’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide within categories such as outdoor/camping equipment and tools, as well as outdoor apparel and accessories, among others. Consumers will be able to trust that licensed Buck Knives merchandise will echo Buck’s pledge that each product has been thoughtfully designed and engineered, and built to last a lifetime.
posted in media on 12/12/12
by Jeff Lotman, ePerspective from Food Technology – On November 20, Hostess announced that mediation with its bakers union had failed and that the 82-year-old company would proceed with liquidation plans. The good news is that the company’s iconic brands, such as Twinkies and HoHos, may not be gone for good. There may be multiple buyers of the individual product brands under the Hostess umbrella or there may be a single buyer who acquires them all. But rest assured, they will be sold because they have real market value. Estimates are that the combined sale of Hostess could be worth over $2 billion.
by Karolyn Schuster, Rapaport – We know where the richest people live and how much they are worth. But are they buying luxury products?
Jeff Lotman, founder and chief executive officer (CEO) of Global Icons, a brand licensing agency, said his licensees sell “carbon fiber bicycles priced at over $5,000 to young male consumers who don’t even ride them. They hang them on their walls. In what other country would you find young people doing that?” Lotman said the Chinese luxury market is very male focused “but the female entrepreneur is becoming more significant.” Both groups, he said, buy luxury products “because they show the world you’ve made it and showing the world you’ve made it, in turn, makes you feel good.”
Noting the status cachet of branded items, Lotman said “the bigger the logos, the better. In other markets, it might seem ostentatious — almost in your face to us. But in China, they want the product covered in logos.”
Lindsey Jahn, Food Manufacturing – Hostess last week received court approval to liquidate its company, resulting in the termination of 18,500 employees and leaving the future of the company’s iconic brands up in the air. Food Manufacturing spoke with Jeff Lotman about the future of these brands and how the Hostess sale could affect the bakery marketplace.