Strategic partnerships between brands can be a mutually beneficial relationship. Partnering allows established brands to reach new markets, gain greater distribution and dovetail on their partner’s previously established momentum. 2015 saw no shortage of innovative brand partnerships come to fruition.
posted in media on 2/9/16
I read the most disturbing news this week. No, it wasn’t about a politician heading the poles or the opening weekend of Star Wars being sold out. Some group called WHO (World Health Organization) declared that bacon and other processed meats can result in cancer. In fact, they are categorizing all processed meats in the same class as cigarettes, alcohol and asbestos. I smell an enormous class action lawsuit brewing.
License! Global magazine is thrilled to announce the inaugural NYC Summit: The Business of Brand Licensing, set for March 1–2, 2016. This two-day, New York City-based, executive level conference and networking event was developed in partnership with UBM Advanstar, organizers of Licensing Expo and Brand Licensing Europe, and the International Licensing Industry Merchandisers’ Association.
From retail stores to the supermarket to the Superbowl, we’re surrounded by licensed merchandise every day. But from a brand licensing agency’s perspective, it’s surprising how little business owners and consumers really know about this multibillion dollar industry. Let’s start with a quick primer.
posted in news on 8/12/15
Emerald Expositions, has announced the 2016 launch of Brand Licensing Select, which is latest in the company’s licensing event portfolio. Brand Licensing Select will provide a forum for brand licensors, agents, brand owners and retailers to learn about upcoming licensing programs, retail programs and marketing initiatives in a private setting.
posted in media on 11/1/14
License! Global ranks Global Icons as #6 among Top Global Licensing Agents.
TAMPA/LOS ANGELES (February 26, 2014) – Leading brand licensing agency Global Icons announced today its exclusive worldwide representation agreement with IRONMAN Triathlon, the largest and most iconic endurance sports platform in the world. Working collaboratively with the IRONMAN team, Global Icons will sign qualified licensing partners to create new products that reflect the brand’s core essence – durability, performance, authenticity, and excellence.ce.
posted in media on 12/1/13
License! Global names Global Icons among Top International Brand Licensing Agencies.