Vespa Footwear: brand licensing by design

posted in news on 2/11/17

Piaggio is no mainstream licensor, especially on its jewel brand Vespa, a global icon which deserves a careful treatment in product development and partners’ selection. Easy to fall on superficial vintage moods, Vespa branded products must be timeless but contemporary, classy but vibrant, expressive and distinctive.


posted in news, press release on 2/10/17

LONDON, UK (8th February, 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with Emirates Official Store, the branded merchandising arm of award-winning airline Emirates. The airline has become a major player in the aviation industry, renowned for leading market trends through its superior onboard product.

The Importance Of Common Courtesy In Business Emails

posted in media on 2/2/17

Five years into his career while working for the Detroit Free Press, Frank Bruni was flown in by the Chicago Tribune for an interview. They “put me through a veritable 12 hours of meetings and interviews and writing tests,” Bruni recalled. “Two decades later, I’m still waiting for any word.”

If you’ve ever interviewed for a job or pitched a prospect — or gone on a date — this story is painfully familiar. Your high hopes of landing a job, client or partner are dashed by a silence that’s deafening. In following up, you might as well be talking to yourself. You feel led on and strung along — and rightly so.


posted in press release on 2/2/17

NEW YORK, NY (January 31, 2017) — Rodale Inc., the global health and wellness content company, today announced that Men’s Health will be partnering with industry-leading agencies Global Icons — to develop brand-licensing programs in China, South Korea, and Southeast Asia — and Asembl Brands of Australia — to develop brand-licensing programs in Australia and New Zealand. Men’s Health has been published in Asian and South Pacific markets since 1997.

How Will President Trump Treat Licensing Entrepreneurs?

posted in media on 1/18/17

Whatever your politics, the forthcoming ascension of Donald Trump to the Oval Office is a momentous event in the world of brand licensing. Few people are as aggressive about slapping their name on products as the Donald—and few are as zealous in protecting their intellectual property as the Trump Organization. Clearly, this is a subject I had to address as I run a brand-licensing agency, and for the past month, my inbox has been piling up with questions about leveraging the Trump brand.


posted in press release on 1/9/17

LOS ANGELES (January 9, 2017) – Leading brand licensing agency Global Icons LLC announces its exclusive worldwide, excluding S Korea, representation agreement with MCA Corporation to license the Magic Chef brand.  Magic Chef revolutionized the cooking landscape with the introduction of the first oven temperature-control device over 100 years ago.  That innovation was the catalyst for the trust that built Magic Chef to the brand that is known for its dependability and everyday convenience.

5 Case Studies to Get Your Client on Board With Retail and Licensing Partnerships

posted in media on 12/1/16

If you’ve seen the headlines lately, you know that this is the worst of times for retailers. Chains from Walgreens to Walmart are downsizing, while others, like Sports Authority and Loehmann’s, are shuttering.

Yet, to paraphrase Charles Dickens, these are also the best of times for retailers — if they know where to look.

If you’re looking to license your brand — if you want to develop genuine partnerships with the world’s leading retailers — then you need to think like a retailer. You need to understand the factors that matter most to their business, and then plan your pitch accordingly.

Few brands have pulled off this balancing act better than Ford. When the company’s beloved Mustang turned 50, Ford teamed up with five of America’s top retailers to create new channels for distribution, and thus new customers. Let’s study how they did it.

The Real Reason It Feels Tragic When Your Favorite Brand ‘Sells Out’

posted in media on 11/23/16

Do you remember when your favorite band “sold out”? That’s the term of disparagement my friends and I used when musicians scored a big record deal and then proceeded to disavow their indie roots. For some, such growth is the measure of success. But to fanboys like me, when a whale ingests a minnow, that’s not a cause for celebration. It’s a sign that the minnow’s glory days are numbered.