STAMP OF APPROVAL: USPS® CHOOSES GLOBAL ICONS TO HELP EXPAND LICENSING BUSINESS

posted in news, press release on 5/5/17

Newsroom_Press_USPS

WASHINGTON.DC/ LOS ANGELES (May 4, 2017) – Industry leading brand licensing agency, Global Icons LLC is proud to announce its exclusive worldwide representation agreement with the historic United States Postal Service®. Global Icons will support USPS’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.

Global Icons and USPS® will use a two-prong approach to expand the brand. The initial focus will be building out the existing USPS® licensed program with items such as era-specific mailboxes, stationery and mailing accessories. The second prong will leverage the Postal Service’s vast catalog of assets and imagery reflecting global innovations in transportation, design, science, music, and art to utilize in lifestyle categories including apparel and accessories, home décor, toys & games, digital/interactive and gifts & novelties.

“The Postal Service has over 240 years of history in connecting people and binding a nation with tremendous assets and content. We’re excited to have Global Icons working with us to find the right opportunities where USPS can be positioned in ways to enhance the brand and positioning.”

Christopher Karpenko, Executive Director Brand Marketing at the USPS.

About USPS®:

From birthday cards and college acceptance letters, to holiday gifts and tax returns, the U.S. Mail® touches lives daily. Although the Postal Service® delivers nearly half of the world’s mail, more than any other post, it receives zero tax dollars and relies solely on sales of postage, products and services for its operations. The Postal Service is a brand that is nationally and internationally recognized to hundreds of millions of people.

For more information, visit www.usps.com.

Should You Add Brand Licensing To Your Marketing Mix?

posted in news on 3/28/17

Newsroom_Press_forbesmarketingmix

If you’re like most chief marketing officers, you know the value of promoting your brand. Social media, public relations, advertising — you know the drill. What you might not know is the value of diversifying your brand.

What does that mean? Is this just another one of those corporate buzzwords that have become a cliché? It’s not, I promise. Put simply, diversifying your brand means creating new ways for customers to find and buy your stuff — and thus for you to make more money.

GLOBAL ICONS TO REPRESENT KINDER SURPRISE

posted in press release on 3/3/17

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LONDON, UK (March, 2017) – Industry-leading brand licensing agency, Global Icons LLC, recently announced its new worldwide representation agreement with Kinder Surprise, owned by the family-owned Italian confectionary manufacturer Ferrero Group.

Kinder is the number 1 European brand within the food markets and number 37 within FMCG, and thanks to this worldwide success, has gone on to develop a master umbrella of brands, with a range of innovative products to include Kinder Surprise. Born in 1974, Kinder Surprise expressed 3 key elements for a unique product experience – the taste of Kinder chocolate, the fun of a toy, and the value of a surprise. Kinder Surprise is now available in more than 70 countries.

GLOBAL ICONS TO REPRESENT FORD’S RALLY TEAM M-SPORT

posted in press release on 2/24/17

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LONDON, UK (February 1st 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships.

Vespa Footwear: brand licensing by design

posted in news on 2/11/17

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Piaggio is no mainstream licensor, especially on its jewel brand Vespa, a global icon which deserves a careful treatment in product development and partners’ selection. Easy to fall on superficial vintage moods, Vespa branded products must be timeless but contemporary, classy but vibrant, expressive and distinctive.

GLOBAL ICONS TO REPRESENT EMIRATES OFFICIAL STORE

posted in news, press release on 2/10/17

Newsroom_Press_Emirates

LONDON, UK (8th February, 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with Emirates Official Store, the branded merchandising arm of award-winning airline Emirates. The airline has become a major player in the aviation industry, renowned for leading market trends through its superior onboard product.

The Importance Of Common Courtesy In Business Emails

posted in media on 2/2/17

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Five years into his career while working for the Detroit Free Press, Frank Bruni was flown in by the Chicago Tribune for an interview. They “put me through a veritable 12 hours of meetings and interviews and writing tests,” Bruni recalled. “Two decades later, I’m still waiting for any word.”

If you’ve ever interviewed for a job or pitched a prospect — or gone on a date — this story is painfully familiar. Your high hopes of landing a job, client or partner are dashed by a silence that’s deafening. In following up, you might as well be talking to yourself. You feel led on and strung along — and rightly so.

RODALE INC. ANNOUNCES ASIA AND SOUTH PACIFIC BRAND-LICENSING PROGRAMS FOR MEN’S HEALTH

posted in press release on 2/2/17

Newsroom_Press_MensHealth

NEW YORK, NY (January 31, 2017) — Rodale Inc., the global health and wellness content company, today announced that Men’s Health will be partnering with industry-leading agencies Global Icons — to develop brand-licensing programs in China, South Korea, and Southeast Asia — and Asembl Brands of Australia — to develop brand-licensing programs in Australia and New Zealand. Men’s Health has been published in Asian and South Pacific markets since 1997.