GLOBAL ICONS TO REPRESENT KINDER SURPRISE – The Uniquely Positioned Ferrero Brand, Loved by Kids and Parents Alike, To Develop Innovative Licensing Programme Worldwide

posted in press release on 3/3/17

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LONDON, UK (March, 2017) – Industry-leading brand licensing agency, Global Icons LLC, recently announced its new worldwide representation agreement with Kinder Surprise, owned by the family-owned Italian confectionary manufacturer Ferrero Group.

Kinder is the number 1 European brand within the food markets and number 37 within FMCG, and thanks to this worldwide success, has gone on to develop a master umbrella of brands, with a range of innovative products to include Kinder Surprise. Born in 1974, Kinder Surprise expressed 3 key elements for a unique product experience – the taste of Kinder chocolate, the fun of a toy, and the value of a surprise. Kinder Surprise is now available in more than 70 countries.

GLOBAL ICONS TO REPRESENT FORD’S RALLY TEAM M-SPORT

posted in press release on 2/24/17

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LONDON, UK (February 1st 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships.

Vespa Footwear: brand licensing by design

posted in news on 2/11/17

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Piaggio is no mainstream licensor, especially on its jewel brand Vespa, a global icon which deserves a careful treatment in product development and partners’ selection. Easy to fall on superficial vintage moods, Vespa branded products must be timeless but contemporary, classy but vibrant, expressive and distinctive.

GLOBAL ICONS TO REPRESENT EMIRATES OFFICIAL STORE

posted in news, press release on 2/10/17

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LONDON, UK (8th February, 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with Emirates Official Store, the branded merchandising arm of award-winning airline Emirates. The airline has become a major player in the aviation industry, renowned for leading market trends through its superior onboard product.

The Importance Of Common Courtesy In Business Emails

posted in media on 2/2/17

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Five years into his career while working for the Detroit Free Press, Frank Bruni was flown in by the Chicago Tribune for an interview. They “put me through a veritable 12 hours of meetings and interviews and writing tests,” Bruni recalled. “Two decades later, I’m still waiting for any word.”

If you’ve ever interviewed for a job or pitched a prospect — or gone on a date — this story is painfully familiar. Your high hopes of landing a job, client or partner are dashed by a silence that’s deafening. In following up, you might as well be talking to yourself. You feel led on and strung along — and rightly so.

RODALE INC. ANNOUNCES ASIA AND SOUTH PACIFIC BRAND-LICENSING PROGRAMS FOR MEN’S HEALTH

posted in press release on 2/2/17

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NEW YORK, NY (January 31, 2017) — Rodale Inc., the global health and wellness content company, today announced that Men’s Health will be partnering with industry-leading agencies Global Icons — to develop brand-licensing programs in China, South Korea, and Southeast Asia — and Asembl Brands of Australia — to develop brand-licensing programs in Australia and New Zealand. Men’s Health has been published in Asian and South Pacific markets since 1997.

How Will President Trump Treat Licensing Entrepreneurs?

posted in media on 1/18/17

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Whatever your politics, the forthcoming ascension of Donald Trump to the Oval Office is a momentous event in the world of brand licensing. Few people are as aggressive about slapping their name on products as the Donald—and few are as zealous in protecting their intellectual property as the Trump Organization. Clearly, this is a subject I had to address as I run a brand-licensing agency, and for the past month, my inbox has been piling up with questions about leveraging the Trump brand.

MAGIC CHEF® TO COOK UP KITCHEN COLLECTIONS

posted in press release on 1/9/17

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LOS ANGELES (January 9, 2017) – Leading brand licensing agency Global Icons LLC announces its exclusive worldwide, excluding S Korea, representation agreement with MCA Corporation to license the Magic Chef brand.  Magic Chef revolutionized the cooking landscape with the introduction of the first oven temperature-control device over 100 years ago.  That innovation was the catalyst for the trust that built Magic Chef to the brand that is known for its dependability and everyday convenience.