posted in news on 3/28/17
If you’re like most chief marketing officers, you know the value of promoting your brand. Social media, public relations, advertising — you know the drill. What you might not know is the value of diversifying your brand.
What does that mean? Is this just another one of those corporate buzzwords that have become a cliché? It’s not, I promise. Put simply, diversifying your brand means creating new ways for customers to find and buy your stuff — and thus for you to make more money.
LONDON, UK (March, 2017) – Industry-leading brand licensing agency, Global Icons LLC, recently announced its new worldwide representation agreement with Kinder Surprise, owned by the family-owned Italian confectionary manufacturer Ferrero Group.
Kinder is the number 1 European brand within the food markets and number 37 within FMCG, and thanks to this worldwide success, has gone on to develop a master umbrella of brands, with a range of innovative products to include Kinder Surprise. Born in 1974, Kinder Surprise expressed 3 key elements for a unique product experience – the taste of Kinder chocolate, the fun of a toy, and the value of a surprise. Kinder Surprise is now available in more than 70 countries.
posted in press release on 2/24/17
LONDON, UK (February 1st 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships.
Piaggio is no mainstream licensor, especially on its jewel brand Vespa, a global icon which deserves a careful treatment in product development and partners’ selection. Easy to fall on superficial vintage moods, Vespa branded products must be timeless but contemporary, classy but vibrant, expressive and distinctive.
LONDON, UK (8th February, 2017) – Industry-leading brand licensing agency, Global Icons LLC, announced today its exclusive worldwide representation agreement with Emirates Official Store, the branded merchandising arm of award-winning airline Emirates. The airline has become a major player in the aviation industry, renowned for leading market trends through its superior onboard product.
posted in media on 2/2/17
Five years into his career while working for the Detroit Free Press, Frank Bruni was flown in by the Chicago Tribune for an interview. They “put me through a veritable 12 hours of meetings and interviews and writing tests,” Bruni recalled. “Two decades later, I’m still waiting for any word.”
If you’ve ever interviewed for a job or pitched a prospect — or gone on a date — this story is painfully familiar. Your high hopes of landing a job, client or partner are dashed by a silence that’s deafening. In following up, you might as well be talking to yourself. You feel led on and strung along — and rightly so.
posted in press release on 2/2/17
NEW YORK, NY (January 31, 2017) — Rodale Inc., the global health and wellness content company, today announced that Men’s Health will be partnering with industry-leading agencies Global Icons — to develop brand-licensing programs in China, South Korea, and Southeast Asia — and Asembl Brands of Australia — to develop brand-licensing programs in Australia and New Zealand. Men’s Health has been published in Asian and South Pacific markets since 1997.