License! Global names Global Icons among Top International Brand Licensing Agencies.
posted in media on 12/1/13
License! Global – Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models. Each frame in the collection, which is the first eyewear licensing agreement for the BMW Group, features the BMW logo engraved on the end of the temple tips. BMW eyewear will be available in North America, Central America, South America and the Caribbean.
Read the full article on License! Global.
Doritos is about to open up its consumer-generated Super Bowl ad contest to the world.
Bruce Horovitz, USA TODAY – Brand gurus say that while the move could generate a lot more eyeballs, it also could potentially leave Frito-Lay with egg on its face.
Ideas from non-U.S. contestants “may be too edgy for TV, but amazing for the Internet — which would be even better,” says Jeff Lotman, CEO at Global Icons, a brand consulting firm.
Read the full article on USA Today.
Duarte, California, August 26, 2013 – DAHON, the world leader in folding bicycles, announces that an agreement to license products on a global level with Ford Motor Company has been signed. Under the agreement, the two companies will have an active exchange of design ideas to produce a complete line of new Ford branded bicycles.
The New York Times – The brand marks on the Maclaren BMW model, under license from the automaker, are tasteful and discreet: there are BMW roundels on the hub caps of the auto-style wheels and one on the buckle for the seat belt. The BMW stroller is part of a series of strollers called Objects of Design that have included models branded Burberry, Juicy Couture and Lacoste.
Read the full article on The New York Times.
posted in press release on 7/23/13
LOS ANGELES – July 23, 2013 – Global Icons, a premier brand licensing agency, announced today its representation agreement with JD Sports Fashion Group, a leader in the European fashion and sportswear industry. Drawing upon many years of success in the UK and abroad, the agency will strategically focus on bringing select JD Sports brands to North America.
posted in press release on 7/16/13
HOLLYWOOD – July 16, 2013 – The Hollywood Chamber of Commerce and its exclusive licensing agent Global Icons announced today that they have won a lawsuit filed in Germany against Mensing department store, in Dorsten, Germany, and Schleifenbaum Design & Project over unauthorized use of the Chamber’s licensed trademark properties, the world famous Hollywood Sign and the Hollywood Walk of Fame. The court in Bochum, Germany ruled on June 19, 2013 in favor of the Chamber’s claim.
posted in media on 5/1/13
License! Global ranks Global Icons as #6 Top Global Licensing Agent.