by Angela Elder, STORES Media / National Retail Federation – Jeff Lotman, the Founder and CEO of Global Icons, was recently interviewed by NRF’s STORES Media. The NRF Foundation tacked on a few questions in this interview to explore the career side of branding and licensing, and to learn more about Lotman’s background and how he came to launch his own licensing agency.
posted in media on 7/9/12
LOS ANGELES – May 30, 2012 – Benefitting from Global Icons’ strategic focus on “Active Licensing” – products that establish a closer relationship with the consumer – Ford Motor Company is broadening its brand profile with new-growth licensed categories and territories. This “Active” initiative, implemented by Global Icons, has been instrumental in driving Ford into strategically-aligned new deals.
posted in media on 4/30/12
by Jon Springer, Supermarket News – While each of these three chains, <Trader Joe’s, Publix, and Wegmans,> operates a distinct store, they have more in common than just devoted fans, observers note. All three emphasize service through engaged employees who are ambassadors of the brand, and all are tightly held corporations that don’t often discuss their business publicly (Trader Joe’s and Wegmans officials declined comment for this story specifically), preferring to let their stores – and their fans – tell their story.
These businesses in fact share characteristics with iconic brands and companies in other industries, said Bill McClinton, senior vice president of licensing for Los Angeles-based Global Icons.
posted in press release on 3/14/12
Los Angeles – March 14, 2012 – Global Icons, the premier global brand licensing agency, specializing in the development and extension of corporate brands and trademarks, announced today that its client, BMW, has partnered with BALL Watch Company to launch an innovative line of BMW branded watches.
Global Icons, supporting BMW’s strategic brand initiatives, was instrumental in securing this engaging partnership between BALL Watch Company and BMW. “While searching for a compatible watch-maker to pair with BMW, we found, in BALL Watch, the essential craftsmanship and expertise necessary to creating an exceptional collection,” says Jeff Lotman, CEO of Global Icons. “Aligning BMW’s superior automotive engineering and visual dynamics with BALL Watch’s accomplished artistry in watch-making, drives the BMW experience into new brand extensions and distribution channels, creating new opportunities for consumers to interact with the global brand.”
by Erick Slack, Retail Merchandiser – When some of the most iconic brands around the world come to you for help, you know you’re doing something special. Since Global Icons was established more than a decade ago as a premier brand-licensing agency, the company’s capabilities in the development and extension of corporate brands and trademarks has helped it grow to include an array of globally known and market-leading clients.
“We’ve determined that we can deliver a different level of service to clients by focusing on fewer deals, but the correct deals that help clients grow in certain key areas,” explains Founder and CEO Jeff Lotman. “Programs must ideally fit with a brand and be more than just a label slap. They must attract the consumers that clients are looking for, benefitting the consumer and the brand.”