Ford and Global Icons Steer Licensing Program Into New Frontiers

posted in press release on 2/8/11

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LOS ANGELES, CA – February 8, 2011 – Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced today its exclusive worldwide representation agreement with Ford Motor Company, a global automotive industry leader. Global Icons will support Ford’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.

 

Continuing with Ford’s tradition of providing innovative product solutions that are accessible to everyone, Global Icons will lead the way in driving the Ford brand names into new merchandising frontiers. The Global Icons team will seek out licensing partnership opportunities to build branded merchandise collections for the die-hard automotive enthusiast and the everyday consumer looking for quality products.