Potential Buyers for Hostess Brands: Retailers vs. Food Companies

posted in media on 12/12/12

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by Jeff Lotman, ePerspective from Food Technology

On November 20, Hostess announced that mediation with its bakers union had failed and that the 82-year-old company would proceed with liquidation plans. The good news is that the company’s iconic brands, such as Twinkies and HoHos, may not be gone for good. There may be multiple buyers of the individual product brands under the Hostess umbrella or there may be a single buyer who acquires them all. But rest assured, they will be sold because they have real market value. Estimates are that the combined sale of Hostess could be worth over $2 billion.

Read the full article by ePerspective on Food Technology.