NUTELLA SPREADING THE LOVE WITH EXCITING NEW LICENSING PROGRAM
posted in press release on 10/12/16
LONDON, UNITED-KINGDOM – Industry-leading brand licensing agency, Global Icons, recently announced its new worldwide representation agreement with Nutella, owned by the Italian confectionary manufacturer Ferrero Group.
115 million families consume Nutella every year around the world. It is the world’s number 1 recipe in the packaged food market and the top spender in global advertising in the sweet spread category, with 1 Nutella jar sold every 2 seconds in 200 countries. Nutella aims to extend its values, authenticity, family, nurture & optimism into its range of new, non-food licensed products.
Jeff Lotman, CEO of Global Icons LLC, “Our agency is thrilled to partner with this amazing brand and to deliver a premium brand licensing experience, by introducing new consumer touch points, while maintaining and leveraging the iconicity and the quality of Nutella. It will be our priority to target prospective licensees that can supply products that reflect the brand’s values of optimism, quality, family and positivity.
Ferrero is a global company privately owned by the Ferrero family. The company has grown from a small Italian confectionery shop in 1942 (which was officially founded in 1946, with the invention of Nutella – formerly called Giandujot) creating appealing products from local hazelnuts in its home town Alba to become the fourth largest confectionery manufacturer in the world. It produces famous market-leading brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Surprise® and Kinder Bueno®.
Ferrero has around 33,219 employees, 73 consolidated subsidiaries, including 20 production plants around the world, of which 3 are Ferrero Social Enterprises in Africa and Asia, and 8 agricultural companies in Chile, Argentina, Georgia, South Africa, Australia, Bulgaria, Italy and Turkey.