Direct365 Launches an IRONMAN® Collection of Adult and Children’s bicycles in the UK and Ireland

posted in press release on 10/12/16

Direct365 Launches an IRONMAN® Collection of Adult and Children’s bicycles in the UK and Ireland

Direct365 and IRONMAN® have teamed up to launch an exclusive range of recreational sports road bikes and lightweight kids sports hybrids under the iconic IRONMAN brand.

The initial range consists of 14 models that are designed to meet the needs of fitness and recreational riders.  The bikes are made of lightweight alloy frames and modern components, and are ideal for a daily workout, a fast commute, or a casual weekend ride.

“The ability to work with Direct365 on a bike that anyone and everyone can ride is a great opportunity to connect not only with our athletes but also their family and friends that enjoy physical activity,” said Nathalie Bishman, Senior Director of Global Licensing for IRONMAN. “The IRONMAN spirit goes beyond race day and this bike launch certainly broadens our appeal across all levels of endurance sports.”

Neal Holdsworth, Managing Director Direct365 commented “This is an exciting opportunity for us, and we are thrilled to partner with IRONMAN to bring these bikes to consumers. Holdsworth continues, “With the success of British cycling over recent years and more people getting into cycling, UK riders are doing more research and looking for more ‘fit for purpose’ bikes. The IRONMAN brand and product positioning are perfect for the leisure road sector and for the lightweight, kids sports hybrid market that’s booming.”

The initial range is available at Halfords, Argos, Amazon UK, Shop Direct, Littlewoods and  

About Direct365

Founded in 2009 and based on over 25 years of experience supplying and working within the bicycle industry. Direct365 is a UK Distributor that specializes in sourcing products with an edge and mass appeal.  With a growing portfolio of licensed products and house brands they are focused on selling products via a fully supported supply chain with in-house technical after sales care. Direct365 has a wide network of trusted suppliers who can deliver products in many sectors including Bicycles, Cycle Accessories, Technical Sports Clothing, Gloves, Gifts, Garments and Garment Accessories.  For more information, visit


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit