Leading Italian Watchmaker Fashions Iconic Vespa Collection
LONDON, UK (September, 2017) – This multi-year deal was brokered by Global Icons, exclusive global licensing agent for the Piaggio group. This unique collection has just launched in Europe, Middle East and Asia, and is expected to fill the gap in the market for Vespa inspired accessories in the fashion and lifestyle space.
Sordi’s new offering will reflect the superior technology, innovation and iconicity of the Vespa brand, whilst taking into consideration the unique and powerful brand heritage. The range is crafted of quality materials and to the highest standards, created fully in-house from design to implementation. Sordi prides itself in being one of the few Italian companies offering such services, making them the ideal watch partner for the iconic Vespa brand.
David Williams, General Manager at Global Icons Europe Ltd. stated, “Global Icons are proud to be working with Vespa on this journey to build a successful Lifestyle Programme, with quality, iconic products, and Sordi’s participation is a big step towards that goal. Through our industry contacts we have selected the best possible licensees to partner with Vespa and we aim to continue working with industry leaders who can create the innovative and iconic ranges in-keeping with the brand’s heritage.”
Davide Zanolini, Executive Vice President WW Marketing & Communication at Piaggio Group, commented: “We are very pleased with the Vespa watches collection developed by Sordi: great passion, but also technology, design, style, tradition are the elements matching Sordi with Vespa. It’s a real “Made in Italy” project, a unique collection of men’s and ladies watches, in true Vespa style.”
Born in 1946, Vespa (which means “wasp” in Italian) was Piaggio’s answer to the need of a low cost ‘two wheel car’ product for the masses.
In 1960, after only 14 years of life, Vespa sales reached 2 million vehicles and, in 1988, reached 10 million vehicles.
In 2016 Vespa celebrates its 70th birthday with over 18 million vehicles sold worldwide.
Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives and a symbol of Innovation, Performance and Italian Creativity.
Vespa is an iconic, functional and beautiful MADE IN ITALY product, appreciated all over the world and that year by year wrote the history of global mobility; the brand’s timeless style and technical format make its products something unique and inimitable, combining rational, functional and emotional elements in its scooters and being recognised all over the world as the classy and irreverent side of light mobility. http://www.vespa.com