Doritos Going Global with Super Bowl Ad Promo

posted in media on 9/11/13

9.2013_Doritos-Super-Bowl-Ad-USA-Today-Global-Icons-Jeff-Lotman

Doritos is about to open up its consumer-generated Super Bowl ad contest to the world.

Bruce Horovitz, USA TODAY

Brand gurus say that while the move could generate a lot more eyeballs, it also could potentially leave Frito-Lay with egg on its face.

Ideas from non-U.S. contestants “may be too edgy for TV, but amazing for the Internet — which would be even better,” says Jeff Lotman, CEO at Global Icons, a brand consulting firm.

Read the full article on USA Today.