National Mortgage News Speaks to Jeff Lotman

posted in media on 8/21/12

8.2012_National-Mortgage-News-Global-Icons-Jeff-Lotman

by Brad Finkelstein, National Mortgage News / Origination News

The opening for the independent mortgage banker or mortgage broker exists in today’s marketplace because of the things the big banks have done which have tarnished their reputation among consumers, including the government bailout and the robo-signing scandal, a branding expert declares.

Jeff Lotman, CEO of Global Icons, a corporate brand licensing agency, said the first thing that might be hurting the banks is that they have made underwriting criteria so tough that it has become difficult for consumers to borrow money.

Read the full article on National Mortgage News – Origination News.