International Franchise Corp. Signs Delicious Deal with Global Icons for All of Its Treat Brands
posted in press release on 6/6/17
LOS ANGELES (May 17, 2017) — Global Icons, the leading brand licensing agency is pleased to announce its exclusive worldwide representation agreement with International Franchise Corp., a market leader in the frozen dessert space, whose portfolio includes such beloved brands as Yogen Früz®, Swensen’s® Ice Cream, Dreamery® and Pinkberry® (excluding USA).
Global Icons will develop market and brand specific licensing programs to capitalize on each brand’s unique identity and image, flavor profiles and geographic strengths in all categories, with an emphasis on food, beverage, and housewares.
“Given our passion and experience in food licensing, we are thrilled to work with International Franchise Corp. to strategically help grow their business, in new product categories.” says Jeff Lotman, CEO of Global Icons.
“We are proud to be working with Global Icons, who will be assisting us in connecting our globally acclaimed brands, to our consumers through licensing” commented Aaron Serruya, President of International Franchise Corp. “We are particularly excited about the new opportunities and providing our renowned brands to our consumers, in various new and exciting product categories.”
About International Franchise Corp.:
International Franchise Corp., is a leading franchising company with a portfolio of several brands, including Yogen Früz®, Swensen’s® Ice Cream, Dreamery® and Pinkberry®, excluding USA. Under their vast portfolio of brands, they have over 2,100 doors open in over 70 countries worldwide.