MOUTHWATERING NEWS—GLOBAL ICONS TO REPRESENT FATBURGER
posted in press release on 3/16/16
GLOBAL ICONS TO REPRESENT FATBURGER–The Last Great Hamburger Stand™ to Complement its Existing Licensing Program
LOS ANGELES, California (March 15, 2016) – industry-leading brand licensing agency, Global Icons, announced today its exclusive worldwide representation agreement with Fatburger, the classic American fast-casual hamburger restaurant chain, and Southern California staple, best known for their big juicy hamburgers that are made with fresh, lean beef and cooked-to-order. With a successful base of licensed frozen burger patties sold nationally at all Walmart doors (for the last four years), Global Icons will complement the program by expanding into other food and product categories.
“The continued growth of our licensing program supports Fatburger’s vision to provide a burger brand that consumers can take home and enjoy for their many eating occasions such as cookouts with family and friends,” expresses Andrew Wiederhorn, CEO of Fatburger. “We desire to elevate America’s favorite past time and rebrand the barbeque experience by providing affordable and high quality products that will capture a share of the $7 billion grilling product category and provide consumers the ability to build their own Fatburger at home. Bill McClinton, SVP of Licensing at Global Icons stated, “Our agency is thrilled to build upon the success of this beloved brand by expanding the all-American goodness via licensing into other core menu items such as their four types of french fries, onion rings, RTE sandwiches, signature seasonings, condiments, sauces along with real ice cream milkshakes. It will be our priority to target prospective licensees that can supply products with real ingredients at real value.” Other products targeted are grills, grilling accessories and apparel.
A Hollywood favorite, Fatburger is a fast casual American restaurant serving big, juicy burgers made specifically to customers’ preferences. Fatburger’s extraordinary taste and quality inspire fierce loyalty among customers including A-list celebrities and professional athletes. With a legacy spanning over more than 60 years, Fatburger is dedicated to serving big, fresh, 100% pure lean beef burgers custom-made and grilled right in front of customers. Very few burger houses can boast multi-decade success, but Fatburger, with its 60+ year history has seen tremendous/ consistent growth garnering a loyal following of burger enthusiasts throughout the years. With 175+ locations globally and 300+ in development in 32 countries, Fatburger plans to continue to build upon their international presence alongside current franchises in China, Indonesia, The Philippines, Malaysia, The United States, Canada and the UAE. http://fatburger.com