Winning Team: IRONMAN and Global Icons
posted in press release on 2/26/14
TAMPA/LOS ANGELES (February 26, 2014) – Leading brand licensing agency Global Icons announced today its exclusive worldwide representation agreement with IRONMAN Triathlon, the largest and most iconic endurance sports platform in the world. Working collaboratively with the IRONMAN team, Global Icons will sign qualified licensing partners to create new products that reflect the brand’s core essence – durability, performance, authenticity, and excellence.
Since the 1986 launch of the top-selling Timex IRONMAN watch, IRONMAN has developed an impressive licensing program that generates more than $500 million annually in global retail sales. The IRONKIDS brand, which promotes healthy and active lifestyles among youth, also produces a successful licensing initiative – including the popular IRONKIDS Gummy Vitamins.
“We are delighted to partner with a renowned agency like Global Icons to help further expand our robust licensing business for our IRONMAN and IRONKIDS brands,” says Andrew Messick, CEO of IRONMAN. “Global Icons will create new product and service licensing opportunities leveraging the aspirational equity of our brands.”
Global Icons will secure licensing partnerships and develop products across a wide range of categories. Catering to both professional athletes and people with aspirations of fitness, newly created merchandise and services will promote health and wellness for individuals of all ages. New categories are expected to include food and beverage, sporting goods, publishing, and home electrics.
The agency will also advance the mission of IRONKIDS by aligning with a national retailer to host events and create exclusive products in the youth apparel, accessories, food and beverage, and fitness equipment categories.
“We will seek out partners who can create products that are essential to healthy living,” noted Jeff Lotman, CEO of Global Icons “To help people succeed in reaching their fitness goals, IRONMAN and IRONKIDS products will provide the resources they need to stay motivated and increase performance.”
IRONMAN stages nearly 200 events annually, around the world, across five brands including IRONMAN, IRONMAN 70.3, 5150 Triathlon Series, Iron Girl, and IRONKIDS.
The iconic IRONMAN Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3, 5150 Triathlon Series, Iron Girl and IRONKIDS.