Ford and Global Icons Steer Licensing Program Into New Frontiers
posted in press release on 2/8/11
LOS ANGELES, CA – February 8, 2011 – Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced today its exclusive worldwide representation agreement with Ford Motor Company, a global automotive industry leader. Global Icons will support Ford’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.
Recognized as the pioneer of the automotive revolution, Ford has become one of the most powerful and influential brands in the world. From its built tough trucks and legendary muscle cars to its fuel efficient hybrids, the award-winning lineup of automotive engineering designs carry on Ford’s founding spirit of positively transforming people’s lives.
Continuing with Ford’s tradition of providing innovative product solutions that are accessible to everyone, Global Icons will lead the way in driving the Ford brand names into new merchandising frontiers. The Global Icons team will seek out licensing partnership opportunities to build branded merchandise collections for the die-hard automotive enthusiast and the everyday consumer looking for quality products.
“Ford has a family of millions throughout the world that trust in and celebrate their Ford vehicles. We are confident Global Icons will help realize Ford’s vision through licensing and deliver the expected brand promise accelerating our brand strategy forward,” said John Nens, Ford Global Brand Licensing & Corporate Identity.
The brand extension development will focus on lifestyle products such as apparel, collectibles, home goods and sporting equipment that provide entertainment and enjoyment as well as essential items such as automotive accessories, mobility products, electronics and tools that offer consumer solutions.
“This is a tremendous opportunity to work with a powerhouse brand like Ford, supporting its legacy as a global automotive innovator and its class-leading position at the forefront of advanced technology,” said Jeff Lotman, CEO and founder of Global Icons.
Mike Gard, COO and partner of Global Icons, added, “Ford will be backed by our global team of licensing experts and together we will optimize the brand potential and increase market visibility through global licensing endeavors.”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.